Go Green With Business Cards This St. Patrick’s Day

Romeo March 4, 2020 Print Marketing

With St. Patrick’s Day around the corner, one way you can catch the attention of customers while adding a holiday marketing twist and promoting a worthwhile lifestyle is to use the holiday to promote going green. Since more people are becoming aware of environmental and climate issues, this is a good way to connect with customers and show them that your company also cares about the environment. You can do this by incorporating green messages and concepts on your business cards. For redesigning standard company cards or designing customized business cards, these are some ideas to consider.

Business Cards With Green Tips

Depending on what you need to put on your business cards, you can print tips on the front or back. Collect some useful green tips and print a different tip on each card. To minimize space and preserve the visual integrity of the card, keep the tips concise. These are a few examples:

Walk or bike more often.
Love seafood? Only buy sustainable.
Light up your life with LEDs and CFLs.
Ditch aerosol sprays.
Be a conscientious water user.
Go paperless for communications.
Support brands that support the environment.

Business Cards With Green Incentives

When using this concept, you might consider offering a discount for proof of a customer’s green efforts. For example, you may decide to offer a discount on a future purchase to someone who makes a type of green purchase and provides a receipt. These are just a few examples:

Through March 31, get 5% off your purchase with proof of an LED bulb receipt.
Through March 31, get 10% off your purchase with any local recycling receipt.
Through March 31, get 20% off your purchase with any ENERGY STAR-certified appliance receipt.

You can use numeric dates and make the phrases shorter if you wish. When you pass out cards or instruct employees to pass them out, tell them to let recipients know about the promotion. If you are looking for a way to draw in more business, this is an innovative method of doing that. Also, it encourages business card recipients to hold onto them and share them with their friends.

Alternatively, you can use your business cards to provide a link to an online registration for a giveaway. For example, you may ask people to pass out more cards to help spread the word of an ENERGY STAR appliance giveaway. Print the link on the business card.

Business Cards With Green Facts

If you want to raise awareness of specific environmental issues, print green facts on your business cards. For instance, if you are passionate about preserving ocean reefs, you can print brief facts about deterioration that might spark customers’ interest and lead them to do more research. If your business has related products or an informational blog about such issues, add the relevant links right on your cards.

Business Cards With Green Charities

Business cards are an excellent way to bring awareness to a green charity that you support. If you want to win favor with business card recipients, you can indicate that your company supports a specific charity with all sales or provide a link to the organization so customers can check it out for themselves. Encourage readers to learn more by adding statements like these:

Help protect the rain forest.
Support ocean cleanup activities.
Help advocates protect natural resources.
Do your part to fund environmental research.

You can customize these for different types of organizations. By showing support for an environmental cause, you convey that your company cares about more than just profits. Today, most people prefer to work with companies that have a strong sense of corporate social responsibility (CSR). Show off your environmental CSR while encouraging others to join your efforts.

Choosing the Right Business Card Design

If you are going to promote going green with your business cards this St. Patrick’s Day, the design that you choose should reflect your message. Keep the design simple. For example, your logo and a green line, a green leaf or another green design that is small should suffice.

Also, the size and composition of the card are important. Choose a smaller or thinner card as using extra-thick paper counteracts the idea of preserving trees.

If this will be a major step for your company, consider writing a press release about your new cards to spark public interest and boost your marketing strategy. When you’re ready to launch this type of marketing campaign, Copy Bargain can help you print your bulk business cards quickly. We also provide speedy shipping to keep you on schedule. Don’t just wear green this St. Patrick’s Day – go green!

Tags: business cards, st patricks, traditional marketing

5 Ways Booklets and Brochures Can Help Your Marketing Strategy

Romeo October 22, 2019 Brochures

Are you wondering if there’s any benefit in ordering booklets or brochures to spread your marketing message? Are there businesses out there still generating sales leads after ordering and distributing print media? You may be surprised by the answers to those questions. Check out five reasons why you should be using booklets and brochures as part of your marketing strategy.

1. Lots of Info in a Condensed Format

In today’s busy world, it’s more crucial than ever for businesses to learn how to get right to the point in spreading their message. This is especially true for the cash-strapped companies who don’t have the budget or luxury of promoting their products or services in magazine ads or radio/television commercials.

The good news is that brochures are a time-tested, effective and cost-efficient method for getting right to the points of your marketing message.

2. Brochures Are Far More Portable

It’s also crucial for marketing media to be highly portable. Digital marketers understand that leading end-users to a website isn’t good enough anymore unless the landing page has been optimized for mobile device engagement.

While brochures can be scanned and uploaded to a website, they often aren’t optimized on traditional landing pages so that they can be properly read on mobile devices. That’s okay because physical copies are actually much easier to read and transport. Traditional brochures are only a little larger than mobile devices, and they’re a lot lighter.

This means that prospects who read brochures can pick them up and easily place them inside of purses, briefcases, laptop cases and traveling carry-on bags.

3. Multiple Means of Distribution

Unlike websites, booklets and brochures can be distributed through multiple means. Options include direct mailings into local communities, handouts at conferences and industry events and distributing booklets and brochures at malls or other public places. They can also be placed at strategic, high-traffic areas around office buildings.

Because they’re so lightweight, it’s easy to get them distributed quickly and directly.

4. Laser-focused Targeting

More expensive forms of media such as radio ads and television commercials often won’t target an audience so tightly because marketers are attempting to attract as many people as possible. To avoid alienating anyone, the message within these forms of media can feel a little broad.

If your business needs to watch its spending, then you probably can’t afford to target a wide audience. As a smaller business owner, you need to ensure that you’re hitting your prospecting targets as accurately as possible. This is the only way to ensure that you can convert a prospect into a customer as efficiently as possible.

This is why brochures and booklets work so well for small business owners. You know your product, service and brand better than anyone else. You know how to get your point across in a quick, targeted manner. Spreading your message within these cost-efficient forms of print media will ensure that you’re only following up on the type of leads that you want to talk to, instead of leads that you hope to convert.

5. More Engagement and Referrals

Think about the portability of brochures and booklets. Then think about how often you ask for referrals for your business. Did you know that when someone picks up one of your print marketing media placements, they’re acting as your marketing and referral team without even realizing it?

For example, say you place a stack of booklets on a display table. A few people pick up the booklets. They read them, and if they find value in what they read, they pass the media on to a friend or colleague. Even if they don’t read the message, they’ll leave the media in a strategic location that allows others to read and take interest in your marketing message. Before you know it, you’ll start receiving prospect calls from people who read your message thanks to second-hand distribution methods.

As you can see, even during the digital marketing era, it’s definitely worth your time and money to invest in booklets and brochures to spread your marketing message. They’re cost-effective and highly targeted, giving your business a much higher ROI than traditional marketing media.

If you’re thinking about spreading out your marketing message by using other forms of media, then consider fun things like branded stickers and business flyers. You can certainly stick to more traditional marketing media like business cards and notepads, too. Whatever form of marketing you choose, Copy Bargain can help.

Tags: brochure, traditional marketing

7 Benefits of Using Door Hanger Marketing to Get Your Message Across

Blog September 19, 2019 Print Marketing

Door hanger advertising is a form of local advertising that is still useful even in this new age of digital marketing. These colorful advertisements are placed directly on doorknobs where they’re sure to get noticed. Reaching out to customers in this tangible form is a compelling way to get the word out about your product or services. The best part is that you focus your marketing on the communities where your customers live. If you’re a small business with a local base, here are seven reasons why door hangers belong in your marketing strategy.

1. Your Message Is Highly Visible

When most people get home from work, they will grab the mail and sort out all the “junk” mail without even looking at it. Door hangers shine because of the unparalleled visibility of this form of advertising. The customer cannot ignore the message and will have to interact with the door hanger by physically removing it. They’re likely to at least look at it, which will increase your chances of reaching your target audience. Having the opportunity to be seen is what good marketing is all about, and there are very few methods that can ensure such a high level of visibility.

2. Affordable Way to Reach Customers

One reason that door hangers remain a popular option is they’re one of the most cost-effective forms of marketing available to a small business. This is especially true if your customer base is very local. Door hangers can be ordered in batches that are appropriate for your needs. They can deliver significant results at a reasonable price when compared to other methods. Reaching the same number of customers with an ad on local television or a targeted digital marketing campaign would be more expensive and potentially less effective. For a small business with a limited marketing budget, door hangers are an excellent tool for reaching a large group of prospective customers at rock bottom prices.

3. Highly Targeted Marketing

You can’t get much more targeted or local than door hangers that are physically placed in the specific neighborhoods your small business wants to serve. Door hangers are a better investment for precise marketing than internet ads or print media. This benefit is particularly meaningful for smaller companies that are looking for ways to build up their presence in the local community. The more homes in your area that you reach, the higher your chances will be of getting in front of the right potential customers.

4. Increase Brand Recognition

Whether your business is new or already established, getting your name in front of potential customers is the key to effective marketing. A door hanger is a physical, tangible, memorable form of advertising. It will help you increase brand awareness and attract new customers who may not know about your business. Adding your brand to their knowledge base of local companies is crucial. Even if they don’t take advantage of this specific deal, they are more likely to remember you later on when they need your product or service. Door hangers are also an excellent way to refresh the memories of previous customers.

5. Flexible and Straightforward

Door hangers are an incredibly flexible method of marketing that can be useful in different scenarios. You have complete control over when the customer sees your message, which is helpful for time-sensitive campaigns like a holiday sale. You can also put together a campaign on relatively short notice, and they can be distributed door-to-door as soon as you have the materials. Knowing that your message will reach its intended audience almost immediately gives you a wide range of options for how to utilize this tool effectively.

6. Door Hangers Are Fully Customizable

The design for your door hanger campaign can fit your company’s precise branding needs, including an infinite variety of layouts, color schemes and fonts. They can be glossy, with full-color photos or graphics, and deliver your message in a creative and interesting way. You can also opt for practical features, like a business card slot or a designated coupon area that gets perforated.

7. Ideal for Actionable Marketing

Door hangers continue to prove their value through the unique advantage of being an excellent method to distribute coupons or discounts. You can design a campaign with an actionable offer that customers redeem with the physical door hanger. Being provided with a deal will be great motivation for the customer to save the door hanger and then head on over to take advantage of the offer.

Whether you use them to promote a special discount or introduce a new location, custom door hangers should not be overlooked. This form of direct marketing remains an excellent tool for getting your name in front of customers. Contact us at Copy Bargain today, and our designers will happily help you create an effective door hanger campaign.

Tags: door hangers, print marketing, traditional marketing

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Tag Archives: traditional marketing