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Tag Archives: print marketing

Warm Your Customers’ Hearts This Valentine’s Day With Bulk Mailing

The holidays are the perfect time to offer special discounts and deals on your products and services. With Valentine’s Day coming up soon, you may consider putting together an entire package of printed items for customers. Bulk mail allows you to easily distribute information about your company to everyone in your customer base.

Since Valentine’s Day is all about spreading the love, bulk mail makes it easy to let all of your customers know you care. Whether you want to send out flyers, postcards or brochures, Valentine’s Day is an excellent occasion for sending paper mail to everyone on your list.


How Can Bulk Mailing Help Your Business?

Bulk mailing offers several benefits that you won’t get by sending hundreds of mailers out on your own. If you want to expand your reach and increase brand awareness, using a bulk mailing service or buying bulk mailing products can help in the following ways.

  1. The biggest benefit of sending mail in bulk is that it is cost-efficient. Paper mail is more expensive to distribute than electronic mail, but sending out bulk mail will reduce your cost per piece and save your business money.
  2. Using bulk mail products and services also saves time. As a business owner, you know time is money. The precious time you would spend packaging and shipping each mailer could be used to develop other parts of your business. Using a bulk mail service allows you to outsource busy work so you can home in on what matters most and focus on your skill set.
  3. Another advantage of bulk mail is that it allows you to send out messages to your prospective and existing customers. Once you’ve designed your mailer and formulated the copy, using a bulk mailing service is the easiest way to quickly get the word out about your brand. Bulk mail will help you build brand awareness in no time.
  4. You may be wondering why you should send out paper mailers instead of bulk mailing via email. If you really want to get your prospect’s attention, a beautifully crafted mailer is a better bet, especially on a holiday. Many people still enjoy receiving paper mail, so don’t underestimate the impact it can have on your business. Bulk emails tend to land in junk folders or are never opened.


Which Type of Mailer Should You Send?

The type of mailer you send makes just as much of an impact as what’s printed on it. Whether you want to send simple postcards or detailed catalogs, sending them in bulk is the most cost-efficient and time-saving way to go about it.

Postcards: These are perfect for a quick “hello” and special offer. An eye-catching image paired with a short and sweet message places your brand in the front of the customer’s mind. You can include a few details about any promotions your business is running on a postcard.

Flyers: If the message you want to send is too long to fit on a postcard, you can never go wrong with flyers. Flyers are the tried-and-true direct mail medium. They provide plenty of space to include compelling graphics and persuasive copy. Sending out flyers in bulk is one of the best ways to reach the hearts of customers.

Tri-fold brochures: If you need to break up your message into several parts, a tri-fold brochure may serve your business better than a flyer. Lightweight and sleek, brochures can help educate your customers about your services by giving them a brief overview of what you have to offer while also telling them your company’s unique story and helping you stand out from competitors.

Magazines/catalogs: If you really want to impress your customers, sending out a magazine or catalog is sure to get their attention. The weight of this type of mailer makes it difficult to ignore, and the recipient will enjoy flipping through it to check out your products. If you want to showcase your latest product collections, sending out a bulk mailing of catalogs is the best way to inform your customers about what’s hot in your store.


Spreading Brand Awareness

Mailing in bulk makes spreading brand awareness more convenient. It also allows you to save time and money without compromising on the quality of the message you are sending out to your customer base.

If you want to send high-quality postcards, flyers, brochures or catalogs to your customers this Valentine’s Day, Copy Bargain can help you distribute beautiful mailers to everyone on your list in a timely manner.

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7 Benefits of Using Door Hanger Marketing to Get Your Message Across

Door hanger advertising is a form of local advertising that is still useful even in this new age of digital marketing. These colorful advertisements are placed directly on doorknobs where they’re sure to get noticed. Reaching out to customers in this tangible form is a compelling way to get the word out about your product or services. The best part is that you focus your marketing on the communities where your customers live. If you’re a small business with a local base, here are seven reasons why door hangers belong in your marketing strategy.


1. Your Message Is Highly Visible

When most people get home from work, they will grab the mail and sort out all the “junk” mail without even looking at it. Door hangers shine because of the unparalleled visibility of this form of advertising. The customer cannot ignore the message and will have to interact with the door hanger by physically removing it. They’re likely to at least look at it, which will increase your chances of reaching your target audience. Having the opportunity to be seen is what good marketing is all about, and there are very few methods that can ensure such a high level of visibility.


2. Affordable Way to Reach Customers

One reason that door hangers remain a popular option is they’re one of the most cost-effective forms of marketing available to a small business. This is especially true if your customer base is very local. Door hangers can be ordered in batches that are appropriate for your needs. They can deliver significant results at a reasonable price when compared to other methods. Reaching the same number of customers with an ad on local television or a targeted digital marketing campaign would be more expensive and potentially less effective. For a small business with a limited marketing budget, door hangers are an excellent tool for reaching a large group of prospective customers at rock bottom prices.


3. Highly Targeted Marketing

You can’t get much more targeted or local than door hangers that are physically placed in the specific neighborhoods your small business wants to serve. Door hangers are a better investment for precise marketing than internet ads or print media. This benefit is particularly meaningful for smaller companies that are looking for ways to build up their presence in the local community. The more homes in your area that you reach, the higher your chances will be of getting in front of the right potential customers.


4. Increase Brand Recognition

Whether your business is new or already established, getting your name in front of potential customers is the key to effective marketing. A door hanger is a physical, tangible, memorable form of advertising. It will help you increase brand awareness and attract new customers who may not know about your business. Adding your brand to their knowledge base of local companies is crucial. Even if they don’t take advantage of this specific deal, they are more likely to remember you later on when they need your product or service. Door hangers are also an excellent way to refresh the memories of previous customers.


5. Flexible and Straightforward

Door hangers are an incredibly flexible method of marketing that can be useful in different scenarios. You have complete control over when the customer sees your message, which is helpful for time-sensitive campaigns like a holiday sale. You can also put together a campaign on relatively short notice, and they can be distributed door-to-door as soon as you have the materials. Knowing that your message will reach its intended audience almost immediately gives you a wide range of options for how to utilize this tool effectively.





6. Door Hangers Are Fully Customizable

The design for your door hanger campaign can fit your company’s precise branding needs, including an infinite variety of layouts, color schemes and fonts. They can be glossy, with full-color photos or graphics, and deliver your message in a creative and interesting way. You can also opt for practical features, like a business card slot or a designated coupon area that gets perforated.


7. Ideal for Actionable Marketing

Door hangers continue to prove their value through the unique advantage of being an excellent method to distribute coupons or discounts. You can design a campaign with an actionable offer that customers redeem with the physical door hanger. Being provided with a deal will be great motivation for the customer to save the door hanger and then head on over to take advantage of the offer.


Whether you use them to promote a special discount or introduce a new location, custom door hangers should not be overlooked. This form of direct marketing remains an excellent tool for getting your name in front of customers. Contact us at Copy Bargain today, and our designers will happily help you create an effective door hanger campaign.

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