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Tag Archives: bulk mailing

Warm Your Customers’ Hearts This Valentine’s Day With Bulk Mailing

The holidays are the perfect time to offer special discounts and deals on your products and services. With Valentine’s Day coming up soon, you may consider putting together an entire package of printed items for customers. Bulk mail allows you to easily distribute information about your company to everyone in your customer base.

Since Valentine’s Day is all about spreading the love, bulk mail makes it easy to let all of your customers know you care. Whether you want to send out flyers, postcards or brochures, Valentine’s Day is an excellent occasion for sending paper mail to everyone on your list.


How Can Bulk Mailing Help Your Business?

Bulk mailing offers several benefits that you won’t get by sending hundreds of mailers out on your own. If you want to expand your reach and increase brand awareness, using a bulk mailing service or buying bulk mailing products can help in the following ways.

  1. The biggest benefit of sending mail in bulk is that it is cost-efficient. Paper mail is more expensive to distribute than electronic mail, but sending out bulk mail will reduce your cost per piece and save your business money.
  2. Using bulk mail products and services also saves time. As a business owner, you know time is money. The precious time you would spend packaging and shipping each mailer could be used to develop other parts of your business. Using a bulk mail service allows you to outsource busy work so you can home in on what matters most and focus on your skill set.
  3. Another advantage of bulk mail is that it allows you to send out messages to your prospective and existing customers. Once you’ve designed your mailer and formulated the copy, using a bulk mailing service is the easiest way to quickly get the word out about your brand. Bulk mail will help you build brand awareness in no time.
  4. You may be wondering why you should send out paper mailers instead of bulk mailing via email. If you really want to get your prospect’s attention, a beautifully crafted mailer is a better bet, especially on a holiday. Many people still enjoy receiving paper mail, so don’t underestimate the impact it can have on your business. Bulk emails tend to land in junk folders or are never opened.


Which Type of Mailer Should You Send?

The type of mailer you send makes just as much of an impact as what’s printed on it. Whether you want to send simple postcards or detailed catalogs, sending them in bulk is the most cost-efficient and time-saving way to go about it.

Postcards: These are perfect for a quick “hello” and special offer. An eye-catching image paired with a short and sweet message places your brand in the front of the customer’s mind. You can include a few details about any promotions your business is running on a postcard.

Flyers: If the message you want to send is too long to fit on a postcard, you can never go wrong with flyers. Flyers are the tried-and-true direct mail medium. They provide plenty of space to include compelling graphics and persuasive copy. Sending out flyers in bulk is one of the best ways to reach the hearts of customers.

Tri-fold brochures: If you need to break up your message into several parts, a tri-fold brochure may serve your business better than a flyer. Lightweight and sleek, brochures can help educate your customers about your services by giving them a brief overview of what you have to offer while also telling them your company’s unique story and helping you stand out from competitors.

Magazines/catalogs: If you really want to impress your customers, sending out a magazine or catalog is sure to get their attention. The weight of this type of mailer makes it difficult to ignore, and the recipient will enjoy flipping through it to check out your products. If you want to showcase your latest product collections, sending out a bulk mailing of catalogs is the best way to inform your customers about what’s hot in your store.


Spreading Brand Awareness

Mailing in bulk makes spreading brand awareness more convenient. It also allows you to save time and money without compromising on the quality of the message you are sending out to your customer base.

If you want to send high-quality postcards, flyers, brochures or catalogs to your customers this Valentine’s Day, Copy Bargain can help you distribute beautiful mailers to everyone on your list in a timely manner.

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A Modern Business Owner’s Guide to Postcards

When it comes to lead generation, one of the oldest marketing tactics remains one of the most powerful. Sure, the digital age has changed the way that businesses reach their customers, but mailing business postcards is still an effective marketing method.

Mailers allow businesses to reach potential customers directly at their homes. It is cost-effective and keeps things simple. Instead of bombarding customers with tons of information, business postcards can provide direct information. If designed properly they will engage the reader in a way that’s more effective than a typical advertisement.


Postcards Are Affordable

Television advertisements, online paid advertisements and radio station commercials all have one thing in common, they are expensive! Furthermore, they are not good marketing strategies for all businesses.

This has led many businesses today to find more cost-effective ways to reach potential customers as well as current clients. With postcards, you don’t have to waste money on multiple pages of paper, brochures or envelopes. This leads to a more affordable marketing approach that can target a niche audience. If you do some research before starting your campaign, you won’t need to send lots of copies to people who have no use for your services.


Postcards Grab Attention Quickly

When people go to websites, receive something in the mail or flip open a magazine, they tend to scan the pages. While this is generally bad for detailed content, this type of engagement is perfect for postcards. They eliminate the need for pulling the paper out of an envelope, get the message across quickly and utilize various types of formatting. Here are some postcard design tips to help you get a better grasp of things.

  • Colors not only grab attention, but they evoke feelings as well. Use them in a way that serves this purpose while working to the advantage of your marketing campaign.
  • Pictures can grab attention while supporting your overall brand image.
  • Graphics may help illustrate marketing messages better when pictures don’t work.
  • Jumbo postcards stand out when they’re received in the mail. Although the cost is a little higher, they do help boost engagement rates in most situations. To evaluate whether the increased cost is beneficial, you’ll want to see if using a jumbo postcard gets more responses.
  • Slick paper makes the postcard feel better in the client’s hand. It also helps recipients get a true feel for the level of professionalism your company embraces.


Postcard Mailings and Targeting

Unlike most of the other marketing avenues (such as television commercials, radio station ads and newspaper ad space), using postcards for marketing is a lot more targeted. In fact, it’s capable of targeting extremely specific audiences. This is vital for many types of businesses.

Marketers usually purchase mailing lists when they embark on a campaign of this type, and there are many different companies that specialize in compiling this type of data. The mailing lists are usually based on specific ZIP codes or a set of people with specific buying characteristics or habits. Other marketing avenues usually target a broader audience.

Mailing Business Postcards and Following Up

Depending on the type of business that’s embracing this form of marketing, customers and prospective customers can be given an 800 number to call or the company’s website. Remember, this is based on how important it is to talk with the recipients. If you don’t need to talk to the prospects on the phone, you can just redirect them to your website. You can also use an online chat feature where someone from your business will be able to talk with the customer.

If you’re using an 800 number for responses, you can either use a fully automated system (callers will leave their name, address and phone number) or send the calls directly to a live operator. The latter is better for when conversions need to be seen immediately.

If your website isn’t up and running yet and you still want to use the digital approach, you can send recipients to a landing page created specifically for the campaign. This could help deliver a customized approach and send prospective customers into a developed sales funnel that helps increase the value of each conversion.

Don’t forget, the results will only be as good as your marketing approach and material. At Copy Bargain, we can ensure you get the finest materials and perfect design, all in one package. You’ll get great conversion rates while minimizing the amount of money you have to spend.

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