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Tag Archives: brochure

Warm Your Customers’ Hearts This Valentine’s Day With Bulk Mailing

The holidays are the perfect time to offer special discounts and deals on your products and services. With Valentine’s Day coming up soon, you may consider putting together an entire package of printed items for customers. Bulk mail allows you to easily distribute information about your company to everyone in your customer base.

Since Valentine’s Day is all about spreading the love, bulk mail makes it easy to let all of your customers know you care. Whether you want to send out flyers, postcards or brochures, Valentine’s Day is an excellent occasion for sending paper mail to everyone on your list.


How Can Bulk Mailing Help Your Business?

Bulk mailing offers several benefits that you won’t get by sending hundreds of mailers out on your own. If you want to expand your reach and increase brand awareness, using a bulk mailing service or buying bulk mailing products can help in the following ways.

  1. The biggest benefit of sending mail in bulk is that it is cost-efficient. Paper mail is more expensive to distribute than electronic mail, but sending out bulk mail will reduce your cost per piece and save your business money.
  2. Using bulk mail products and services also saves time. As a business owner, you know time is money. The precious time you would spend packaging and shipping each mailer could be used to develop other parts of your business. Using a bulk mail service allows you to outsource busy work so you can home in on what matters most and focus on your skill set.
  3. Another advantage of bulk mail is that it allows you to send out messages to your prospective and existing customers. Once you’ve designed your mailer and formulated the copy, using a bulk mailing service is the easiest way to quickly get the word out about your brand. Bulk mail will help you build brand awareness in no time.
  4. You may be wondering why you should send out paper mailers instead of bulk mailing via email. If you really want to get your prospect’s attention, a beautifully crafted mailer is a better bet, especially on a holiday. Many people still enjoy receiving paper mail, so don’t underestimate the impact it can have on your business. Bulk emails tend to land in junk folders or are never opened.


Which Type of Mailer Should You Send?

The type of mailer you send makes just as much of an impact as what’s printed on it. Whether you want to send simple postcards or detailed catalogs, sending them in bulk is the most cost-efficient and time-saving way to go about it.

Postcards: These are perfect for a quick “hello” and special offer. An eye-catching image paired with a short and sweet message places your brand in the front of the customer’s mind. You can include a few details about any promotions your business is running on a postcard.

Flyers: If the message you want to send is too long to fit on a postcard, you can never go wrong with flyers. Flyers are the tried-and-true direct mail medium. They provide plenty of space to include compelling graphics and persuasive copy. Sending out flyers in bulk is one of the best ways to reach the hearts of customers.

Tri-fold brochures: If you need to break up your message into several parts, a tri-fold brochure may serve your business better than a flyer. Lightweight and sleek, brochures can help educate your customers about your services by giving them a brief overview of what you have to offer while also telling them your company’s unique story and helping you stand out from competitors.

Magazines/catalogs: If you really want to impress your customers, sending out a magazine or catalog is sure to get their attention. The weight of this type of mailer makes it difficult to ignore, and the recipient will enjoy flipping through it to check out your products. If you want to showcase your latest product collections, sending out a bulk mailing of catalogs is the best way to inform your customers about what’s hot in your store.


Spreading Brand Awareness

Mailing in bulk makes spreading brand awareness more convenient. It also allows you to save time and money without compromising on the quality of the message you are sending out to your customer base.

If you want to send high-quality postcards, flyers, brochures or catalogs to your customers this Valentine’s Day, Copy Bargain can help you distribute beautiful mailers to everyone on your list in a timely manner.

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5 Ways Booklets and Brochures Can Help Your Marketing Strategy

Are you wondering if there’s any benefit in ordering booklets or brochures to spread your marketing message? Are there businesses out there still generating sales leads after ordering and distributing print media? You may be surprised by the answers to those questions. Check out five reasons why you should be using booklets and brochures as part of your marketing strategy.


1. Lots of Info in a Condensed Format

In today’s busy world, it’s more crucial than ever for businesses to learn how to get right to the point in spreading their message. This is especially true for the cash-strapped companies who don’t have the budget or luxury of promoting their products or services in magazine ads or radio/television commercials.

The good news is that brochures are a time-tested, effective and cost-efficient method for getting right to the points of your marketing message.


2. Brochures Are Far More Portable

It’s also crucial for marketing media to be highly portable. Digital marketers understand that leading end-users to a website isn’t good enough anymore unless the landing page has been optimized for mobile device engagement.

While brochures can be scanned and uploaded to a website, they often aren’t optimized on traditional landing pages so that they can be properly read on mobile devices. That’s okay because physical copies are actually much easier to read and transport. Traditional brochures are only a little larger than mobile devices, and they’re a lot lighter.

This means that prospects who read brochures can pick them up and easily place them inside of purses, briefcases, laptop cases and traveling carry-on bags.


3. Multiple Means of Distribution

Unlike websites, booklets and brochures can be distributed through multiple means. Options include direct mailings into local communities, handouts at conferences and industry events and distributing booklets and brochures at malls or other public places. They can also be placed at strategic, high-traffic areas around office buildings.

Because they’re so lightweight, it’s easy to get them distributed quickly and directly.


4. Laser-focused Targeting

More expensive forms of media such as radio ads and television commercials often won’t target an audience so tightly because marketers are attempting to attract as many people as possible. To avoid alienating anyone, the message within these forms of media can feel a little broad.

If your business needs to watch its spending, then you probably can’t afford to target a wide audience. As a smaller business owner, you need to ensure that you’re hitting your prospecting targets as accurately as possible. This is the only way to ensure that you can convert a prospect into a customer as efficiently as possible.

This is why brochures and booklets work so well for small business owners. You know your product, service and brand better than anyone else. You know how to get your point across in a quick, targeted manner. Spreading your message within these cost-efficient forms of print media will ensure that you’re only following up on the type of leads that you want to talk to, instead of leads that you hope to convert.


5. More Engagement and Referrals

Think about the portability of brochures and booklets. Then think about how often you ask for referrals for your business. Did you know that when someone picks up one of your print marketing media placements, they’re acting as your marketing and referral team without even realizing it?

For example, say you place a stack of booklets on a display table. A few people pick up the booklets. They read them, and if they find value in what they read, they pass the media on to a friend or colleague. Even if they don’t read the message, they’ll leave the media in a strategic location that allows others to read and take interest in your marketing message. Before you know it, you’ll start receiving prospect calls from people who read your message thanks to second-hand distribution methods.

As you can see, even during the digital marketing era, it’s definitely worth your time and money to invest in booklets and brochures to spread your marketing message. They’re cost-effective and highly targeted, giving your business a much higher ROI than traditional marketing media.

If you’re thinking about spreading out your marketing message by using other forms of media, then consider fun things like branded stickers and business flyers. You can certainly stick to more traditional marketing media like business cards and notepads, too. Whatever form of marketing you choose, Copy Bargain can help.

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